Post by account_disabled on Mar 6, 2024 1:12:13 GMT -5
He said, while “physical stores serve a tactile purpose for consumers to immerse themselves in brands and experiences that ignite the senses and bring joy.” should we become phygital with customer experiences? As you can see, there is a lot at stake in phygital . But while leading companies and early adopters are showing what is possible, many other companies, as is often the case with emerging trends, remain uncertain about how to advance new strategies and models for the future. Here are three main questions that every company - the ceo, the marketing director and any other experienced manager - should ask themselves to understand the concept of phygital . 1. Enthusiasm aside, to what extent is phygital specifically relevant to our clients? It's easy for any organization to fall in love with the latest trend, but no one should do phygital just to do phygital . Companies need to know what kind of experiences customers want, why, and how phygital can meet those needs, wants, and motivations. In other words, why is phygital specifically relevant to our clients and right for our business? If the company understands this first, instead of just jumping into the adventure, it has a much better chance of embarking on a phygital strategy that resonates and sticks. If a company is wondering whether to lean into phygital as a true business disruptor or make more incremental advances, again, customers tell the story.
What is your interest in phygital ? What do you think it brings you? Greater comfort? More fun? Less friction in the customer experience? With the answers to these questions, a company can reach customers where they are. (this should be true, of course, not just for film, but for anything else a company does.) 2. What are Buy Bulk SMS Service the risks of phygital? Phygital is not a magic solution and can introduce new problems and risks . For example, the phygital world hit a speed bump in mid-september, when supermarket chain wegman's announced it had disabled its mobile app that allowed customers to scan, bag and pay for groceries while shopping, skipping the checkout line. The checkout, due to the proliferation of shoplifting. The company said it is working on improvements "That meet the needs of our customers and businesses." the incident demonstrates how important it is for companies to think about potential risks before deploying any phygital functionality . You may be interested in reading: 3 technologies that are improving the customer experience 3. Is phygital something just for retailers? No.
For example, financial services. According to idc, phygital “takes the best of both worlds and delivers a seamless customer experience for banking customers by implementing advanced digital and physical capabilities, including, among other things, biometrics, advanced atms, innovative approaches to customer service and comfortable, spacious facilities.” in healthcare, an ey report states that “consumers are becoming more sophisticated, completely resetting the bar for what they expect from consumer health and wellness companies… healthcare companies “consumers must create a comprehensive strategy that leverages both physical locations and digital channels, embracing phygital .” there is also a misconception that, even within retail, phygital is primarily for traditional businesses trying to expand their digital presence. But, like amazon with amazon go, other digital-first retailers, such as rothy's and warby parker, have opened stores across the country because they recognize the importance of a blended experience.