Post by account_disabled on Mar 5, 2024 1:42:35 GMT -5
There you are, in front of your new CRM software waiting for the best leads on the market to come to you because, in theory, you have done your part: investing in a CRM and connecting it to Facebook campaigns. I'm sorry to tell you that you could be waiting a lifetime. Although CRM software is used for a lot of things, isn't lead capture one of them ? It's true that you can improve data centralization by connecting your social networks to your CRM, but even then you would be in the hands of Mark and his market segmentation strategy... Plus, have you ever wondered what would happen if your most important leads aren't even on Facebook? Friend, e-mail marketing is still alive. It's a fact, you can't ignore it. The point is that a CRM alone won't do miracles in this regard, but it is the basis for an intelligent strategy if you combine it with a data enrichment platform. If you have no idea what fruit this is or what it is eaten with, don't worry. I explain it to you below. Why do I need to enrich my database? Before getting into it, let's talk about how important it is to purge your lead database (specifically, your list of emails associated with current and potential clients). Maybe you have heard it said that social media channels are, today, the best option to connect with people interested in your business, but this is not always the case.
If you are in the B2B industry or the product/service your business offers is exclusive use, you will prefer to approach executives or decision makers at the company you are trying to sell to. I can assure you that the CEO of Manzanitas Verdes won't have much time to check his Facebook feed or the latest photos his contacts uploaded on Instagram, but there is one thing he will do with complete confidence every day: check his email inbox. database enrichment 99% of consumers check their email daily , so imagine how important it is for a manager, supervisor or head hunter. Somehow, if you want your business to grow, you have to make sure your message is on the Emails to Read list of your most important audience. The question is, how do you achieve this? There are many unviable alternatives, but only one practical one. Let's take a look at the infeasible ones before discussing the practical method Chile Mobile Number List later. Unfeasible ways to obtain an important executive's email Ask him personally . If he doesn't know you, he's unlikely to agree. Even getting to contact him to ask if you can send him an email is already a challenge. Buy a database full of “emails from important executives” on the Deep Web. Let's be honest, we all know there is a market of dubious integrity for contact lists. Some providers actually comply by sending you thousands of “confidential” data once you make the payment, but the email addresses you receive are not always up to date, so in the end you end up paying for a database where half of the emails are not even They are active. Take the time to extract emails from social networks or websites. It's the old-fashioned way of doing things.
It can work, it's true, but how practical is it? Sometimes, if we are talking about top- level executives, you will need to invest hours –– even days –– to decipher their corporate email address (the most normal thing is that they don't want to spread it around, right?). Very rarely (and you can consider yourself lucky if it happens) will you find the email of someone important in their LinkedIn profile. already understood that I need quality data... but I already have a CRM Having a CRM is the tip of the iceberg, you need heavy artillery to do the rest Look at it like this: a CRM is the pasta and a data enrichment platform is the sauce. Have you ever eaten pasta without sauce? Following the example, you could use a CRM and eat the dough alone, relying on the list of emails that social networks collect for you or the work that your team does (I'm not saying it's bad, but it may not be accurate, even if they have been trained ). However, by adding a data enrichment platform, the margin of error in capturing new leads decreases and adding new information from current clients to our database is 1,000 times easier. By this I mean that: You can say “I love you, but I'm happy without you” to contacts who open your emails from time to time, but NEVER buy You'll be able to stop worrying about the accidental leads that ABOUND on Facebook (people who clicked the I'm Interested button by mistake or because they had nothing better to do at the time). Your sales team will be able to stop thinking about capturing leads and focus on selling, selling, selling. Your database will grow as if you had given it steroids, but at the same time, without losing quality. You can choose what type of representatives or senior officials you are interested in connecting with and in what country or region; the enrichment platform will send you only relevant contact data.
If you are in the B2B industry or the product/service your business offers is exclusive use, you will prefer to approach executives or decision makers at the company you are trying to sell to. I can assure you that the CEO of Manzanitas Verdes won't have much time to check his Facebook feed or the latest photos his contacts uploaded on Instagram, but there is one thing he will do with complete confidence every day: check his email inbox. database enrichment 99% of consumers check their email daily , so imagine how important it is for a manager, supervisor or head hunter. Somehow, if you want your business to grow, you have to make sure your message is on the Emails to Read list of your most important audience. The question is, how do you achieve this? There are many unviable alternatives, but only one practical one. Let's take a look at the infeasible ones before discussing the practical method Chile Mobile Number List later. Unfeasible ways to obtain an important executive's email Ask him personally . If he doesn't know you, he's unlikely to agree. Even getting to contact him to ask if you can send him an email is already a challenge. Buy a database full of “emails from important executives” on the Deep Web. Let's be honest, we all know there is a market of dubious integrity for contact lists. Some providers actually comply by sending you thousands of “confidential” data once you make the payment, but the email addresses you receive are not always up to date, so in the end you end up paying for a database where half of the emails are not even They are active. Take the time to extract emails from social networks or websites. It's the old-fashioned way of doing things.
It can work, it's true, but how practical is it? Sometimes, if we are talking about top- level executives, you will need to invest hours –– even days –– to decipher their corporate email address (the most normal thing is that they don't want to spread it around, right?). Very rarely (and you can consider yourself lucky if it happens) will you find the email of someone important in their LinkedIn profile. already understood that I need quality data... but I already have a CRM Having a CRM is the tip of the iceberg, you need heavy artillery to do the rest Look at it like this: a CRM is the pasta and a data enrichment platform is the sauce. Have you ever eaten pasta without sauce? Following the example, you could use a CRM and eat the dough alone, relying on the list of emails that social networks collect for you or the work that your team does (I'm not saying it's bad, but it may not be accurate, even if they have been trained ). However, by adding a data enrichment platform, the margin of error in capturing new leads decreases and adding new information from current clients to our database is 1,000 times easier. By this I mean that: You can say “I love you, but I'm happy without you” to contacts who open your emails from time to time, but NEVER buy You'll be able to stop worrying about the accidental leads that ABOUND on Facebook (people who clicked the I'm Interested button by mistake or because they had nothing better to do at the time). Your sales team will be able to stop thinking about capturing leads and focus on selling, selling, selling. Your database will grow as if you had given it steroids, but at the same time, without losing quality. You can choose what type of representatives or senior officials you are interested in connecting with and in what country or region; the enrichment platform will send you only relevant contact data.